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RESUME

Career Milestones

CONTENT MANAGER, 
MEDTRONIC

2021 - PRESENT

Directing a team of four copywriters in creating strategic, engaging, and immersive multichannel marketing content for 14 business unit across a global healthcare technology company. 

  • Manage planning, prioritization, and process optimization for the editorial team to ensure operational excellence

  • Provide creative guidance for verbal content to meet strategic intent and brand principles

  • Drive brand awareness, identify gaps and compliance issues, and implement solutions to address

SENIOR MANAGER, CONTENT STRATEGY

HILTON GRAND VACATIONS

2013 - 2020

Oversaw, conceptualized and created breakthrough content strategy for global marketing campaigns across a variety of channels for a vacation ownership collection with 325,000 owners.

  • Managed the copy creation, quality control and project workflow for an in-house copywriting staff and team of freelance writers to deliver strategic multi-channel content

  • Directed conception and creation of relevant and timely content for digital marketing and printed materials

  • Collaborated with leadership to define and implement content initiatives and key branding messages that drove conversion and retention and influenced the customer buyingjourney

CONTENT & CORPORATE COMMUNICATIONS DIRECTOR TAVISTOCK GROUP

2008 - 2013

Directed consumer and corporate communications, media relations, advertising and marketing campaigns for real estate, resorts, life sciences, finance, technology, sporting events and restaurant companies in the Tavistock Group portfolio.

  • Developed content for company newsletters and publications, brochures, websites, press releases, digital and print campaigns

  • Supported product launches and various company events through content development and media outreach

  • Devised and implemented public relations strategies to generate exposure and raise the profile of various portfolio assets through print, broadcast and digital media

SENIOR PUBLIC RELATIONS MANAGER

QUANTIFIED MARKETING GROUP

2005 - 2008

Managed a public relations department serving restaurant and foodservice industry clients across the nation.

  • Developed and managed public relations campaigns on a local, regional and national scale to secure media placements for restaurants and foodservice companies

  • Authored copy for press kits, press releases, blogs, websites, newsletters and a variety of marketing materials

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